There are many famous Unitarian poets and writers. Examples include:

• Louisa May Alcott (1832-1888)
• Béla Bartók (1881-1945)
• e. e. cummings (1894-1962)
• Ralph Waldo Emerson (1803-1882)
• Elizabeth Gaskell (1810-1865)
• Edith Holden (1871-1920)
• Sylvia Plath (1932-1963)
• Beatrix Potter (1866-1943)
• Kurt Vonnegut

The first thing to realise about writing for the web is that people tend to skim-read pages, looking for the salient facts. Therefore it is best to write in an inverted pyramid style, with the most important information and a summary of the article first. Another important guideline is to avoid information pollution (the inclusion of redundant information, like "don't use your hairdryer underwater").

Since people only skim-read on the web, it's a good idea to break your page up with headings, bullet points, and the use of bold to emphasise key points.

Stick to the main topic of the page (don't digress) and include only one idea per paragraph.

About.com has ten guidelines for web writing.

The importance of clear communication is obvious. But plain English is a specific style which can be learnt. The Plain English Campaign have a series of guides to writing plain English.

Some of the key guidelines are:

• avoid passive voice
• avoid long sentences with dependent clauses
• avoid jargon and non-literal phrases
• avoid excessive formality
• Try to expand acronyms (e.g. GA) and explain unfamiliar jargon the first time you use them
• If you are explaining a procedure, try to set it out in small steps in the same order as the person will need to carry out the procedure.
  
• Use numbers not words - it's better to use "23" than "twenty-three" as it stands out more
  

Whilst Heal your church website is written mainly for evangelicals, it still has lots of great articles and information.