How to market your brand / book / website on social media:

Set up a Facebook page and/or group where you will post regular news items (from your site and those of other relevant sites). Attract attention to it by posting it in other related Facebook groups (search in Groups for related keywords for your topic). Keep it updated regularly.

Set up a Twitter feed where you will post regular news items (from your site and those of other relevant sites). Attract attention to it by following other similar Twitter accounts (search for related keywords for your topic) and retweet and reply to their tweets. Keep it updated regularly.

Set up a blog where you will post regular blogposts about topical items in your subject area. Attract attention to it by adding other similar blogs to your blogroll (search for related keywords for your topic) and post comments on their blogs. Keep it updated regularly.

If you don't "get" Twitter, there's a remarkably succinct and clear summary of what it is and how it works in today's verdict on the Twitter joke trial. (PDF)

Using HootSuite (a paid service), you can also automatically send your blogposts to Twitter and Facebook.

Report by Sue Woolley

Lifespan Religious Education Conference 2011
Star Island, New Hampshire, 16 – 23 July 2011
Report on Social Media Workshop by Sue Woolley

Thanks to the generosity of the Manchester Academy Trust and the Hibbert Trust, I was able to attend this conference. The basic structure of our own Hucklow Summer School is based on this Unitarian Universalist conference, so many elements were familiar to me: the morning devotions, the daily theme talk, the compulsory morning workshops, optional afternoon activities, and lantern-lit procession to evening worship.

The morning workshop that I attended was led by the dynamic Peter Bowden, who is a “church growth consultant and Unitarian Universalist change agent” (to quote himself) who has dedicated his life to helping UU congregations to understand social media and to use them effectively. His blog (which is well worth looking at) is UU growth. I am writing the workshop up without much comment, as the things he was telling us are just as relevant to Unitarian congregations in the UK as to UU congregations in the US, if not more so.

Read the rest of the report →

Web addresses (URLs) can be very long, and if you are pasting them into an email, Twitter, or printing them in your newsletter, it's better to use a URL shortener. This creates a much shorter version of the web address, which redirects to the long version. This saves space in Twitter, prevents the problem of URLs breaking when they are wrapped round to the next line in emails, and saves your newsletter readers from typing out the long version.

• UK Unitarians Twibe
• Unitarian Universalist Twibe

Twibes is an application that allows people to group together on Twitter, the microblogging site, and tag posts with a particular tag or word so that they appear in the feed on the Twibe's page. The tags for the ukunitarians group are unitarian, unitarians, ukunitarians, uu, universalist (with or without #). We can have up to seven, so if you want extra ones, post a comment here.

Twitter is a micro-blogging service where you can post links, quotes and items of interest without the need to write a full-size blogpost. Quite a number of UK Unitarians are on there already.

• Andy Pakula
• Vogelbeere
• Monastico
• fmcdancer
• Linda Hart