The goal of the I Am UU project was always to help people feel more confident and more eager to claim Unitarian Universalism in their daily lives.
The way that happens has evolved--at first we just shared links about positive UU news, encouraging you all to share them and tell your friends "This is my faith". Then, we started making memes for sharing, because that was the new way Social Media was taking off and not many people were doing it. Then came the blog, which was republished in newsletters and even used in worship for years.
It is time for I Am UU to change, again, and offer something else. Exactly what that is hasn't been decided, but it is going to be more personal and more direct. It is going to be about building your own identity and confidence in Unitarian Universalism as *your* faith.
And it is going to mostly be a subscription service.
For years, we've given away almost everything we make and counted on the people who appreciated it to cover our costs, much like NPR. It covered our costs for 5 years, but it does not anymore. Everything is more expensive and giving is down.
But, we can actually offer a lot more when we switch to direct subscription. We can offer levels of engagement and access and let you all decide what you need from us.
So, be on the lookout for more discussion about what this might look like in the coming weeks. Thank you all for being part of this community. We hope that you are proud of what we have done, together.
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